French toy retailer King Jouet has expanded the remit of Abdelatif Karali, who has run the company’s supply chain since 2019, by appointing him Director of Product and Supply and adding him to the executive committee. The move brings buying, merchandising and logistics under a single leadership perimeter as the Isère-based group looks to sharpen execution across its store and online channels.
A Combined Mandate Across Product and Logistics
King Jouet operates roughly 380 points of sale across France, neighbouring francophone markets and Morocco through a mix of company-run stores and affiliates. The retailer reports more than 2,000 employees and revenue of around €458 million, excluding sales generated by its affiliated outlets. By unifying product strategy with the supply chain function, the group aims to streamline decision-making between assortment planning and operational delivery.
“This bringing together of product and supply chain is a structuring shift that should help us improve our ability to execute, while preserving the promise we make to customers in terms of quality, innovation and product availability both in stores and online,” Karali said about his expanded scope.
Executive Committee Strengthened on Brand and Marketing
In parallel, King Jouet has recruited Arnaud Thizy as Director of Marketing and Communication, who also joins the executive committee. His agenda includes raising the profile of the group’s KingDultes positioning, capitalising on the rapid expansion of the so-called kidult segment in toys and games, an area where adult buyers are reshaping product mix and category margins.
Aligning Operations With Brand Ambition
Co-deputy CEOs Coralie Gueydon and Noam Bouyakoub framed the dual appointments as part of a broader effort to align brand investment with operational rigour. “These organisational changes reflect our ambition: to build powerful, desirable and high-performing brands while strengthening operational excellence,” they noted, describing marketing, product and supply as combined levers of differentiation.
The reshuffle positions King Jouet to take faster decisions on assortment, sourcing and replenishment as competitive pressure in specialty retail intensifies and the kidult category continues to draw incremental demand into the broader toy market.
