French industrial laundry operator Georges has rolled out Kardinal’s route optimisation software to plan its 120 weekly delivery tours across France, replacing a Google Maps-based manual planning routine that consumed up to three days of work per site.
Why the switch
Bordeaux-founded in 2017, Georges processes around 2 million garments a year and serves close to 4,000 delivery points from ten sites spread across the country. The business handles washing, inspection, repair and recycling of workwear and PPE for blue-chip clients including the Paris Préfecture de Police, Air France, EDF and SNCF. As the network expanded, planning each site’s tours by hand stopped scaling. There was no real-time replanning when disruptions hit, no balanced load across drivers, and no weekly overview of volumes.
What the deployment delivers
A single planner now manages the route plans for all ten Georges sites through Kardinal’s platform. Building a site’s weekly tour plan, which used to take three days, takes half a day. The solution factors in customer constraints, driver availability and site-specific parameters (toll routing, exclusion of the Gironde ferry, for instance), producing smoother weekly workloads and a more balanced delivery effort across drivers.
Next phase
Georges is also using the tool to size the fleet and crew for its upcoming Clermont-Ferrand site and to model the transfer of part of the regional tours currently handled from Lyon. Kardinal said the next iteration will cover overnight (multi-day) tours, a step that typically requires more complex constraint handling and is a meaningful operational lever for service businesses with national footprints.
