Italian reusable-packaging specialist Movopack has acquired the assets of Le Havre-based start-up Hipli, giving the Milan-headquartered company a ready-made platform to scale up across the French market. The transaction covers the Hipli brand, its intellectual property, warehouse facilities and existing stock, following the French company’s judicial liquidation in late 2025.
Strategic Rationale
Founded in Milan in 2021, Movopack provides circular packaging solutions for retail, e-commerce and B2B logistics operators. The Hipli deal accelerates a European rollout that began in 2024 with the company’s entry into the United Kingdom. Movopack now counts more than 100 clients across Italy and the UK, including Decathlon and apparel retailers Yamamay and OVS. The Italian group is targeting 10 million packages managed in France by 2028, leveraging Hipli’s installed base and operational footprint.
Hipli’s Pre-Liquidation Footprint
Established in 2020 by Anne-Sophie Raoult and Léa Got, Hipli had embedded its reusable shipping packaging into the catalogues of more than 350 brands and e-commerce operators, with reference customers such as Ba&sh, Saint James, Lentillesmoinscheres and Cdiscount. The start-up had also begun a broader European push on the back of a €5 million funding round closed in mid-2024, before cash pressures forced it into court-supervised proceedings later that year. Its two co-founders have since moved on, joining Manutan and Adeo respectively.
Transition and Customer Continuity
Movopack said the French business will initially be steered by an in-country representative before transitioning to a dedicated local team. The Italian group has pledged personalised support for inherited customers during the handover, with packaging already in circulation gradually folded into Movopack’s operating model. The objective is to maintain continuity of service for retailers that had standardised on Hipli’s loop while broadening the catalogue with Movopack’s wider B2B and retail offering.
The combination underscores accelerating consolidation in Europe’s reusable-packaging segment, where scale, network density and integration with retailers’ fulfilment systems have become decisive competitive levers as brands look to reduce single-use packaging across their e-commerce flows.
