German adhesives manufacturer Tesa SE, a subsidiary of Beiersdorf, has chosen the Kinaxis Maestro platform as the digital foundation of a worldwide Integrated Business Planning (IBP) overhaul. The 5,400-employee group, which manages more than 7,000 self-adhesive references for industrial and consumer markets, is moving from a fragmented model based on regional silos to a single governed process covering demand, supply, inventory and S&OP.
From Regional Silos to a Unified Planning Backbone
Tesa operates across six regions and serves industries as varied as heavy industry, automotive, electronics, pharma and FMCG. The new IBP framework is designed to deliver one consolidated view of plans and scenarios across these end-markets, replacing the patchwork of regional tools used so far. Implementation is scheduled to begin in August, with a first minimum viable product (MVP) targeted within roughly six months and a broader rollout expected to extend through 2027. The company is currently selecting the system integrator that will accompany the deployment.
“Tesa is operating at an unprecedented level of complexity and global scale. Our ambition is to make integrated business planning a foundational capability of the company, enabling faster, more confident decisions and helping us respond promptly to market shifts and customer needs,” said Andreas Rummert, head of Operations at Tesa SE.
Tackling a Complex IT Landscape
Beyond the strategic IBP and S&OP layer, the project must integrate into a fragmented IT estate constrained by stringent compliance requirements. Tesa plans to deploy a new integration layer based on Maestro Data Fabric Pipelines, designed to consolidate data flows around a single planning core.
According to Kinaxis, Maestro was preferred over an integrated ERP+IBP option built entirely on SAP because of its ability to handle end-to-end planning and scenario management in a complex environment, while promising a faster return on investment and tighter control of transformation risk. On the operational planning and scheduling side, Tesa will continue to rely on its existing partnership with OMP, particularly across its Chinese operations.
A Strategic Bet on Decision Speed
The deployment will be paired with a new cross-functional governance model intended to accelerate trade-off decisions. For Tesa, the move is less about replacing tools than about turning planning into a shared, real-time discipline able to support a broad and increasingly volatile global market footprint.
