With AI proving a major strategic lever in operations and supply chain transformation—the core of its consulting business—Citwell has recruited Jack Abdo as AI activities manager.
His arrival structures the dynamic induced by these technologies, with the aim of supporting clients in pragmatic and operational integration of AI solutions at the heart of their business processes.
Jack Abdo brings over 10 years of AI experience, having previously worked at EY on generative AI and led an international data science team at Danone. From 2018-2023, he was associate director at Snext, an emerging AI-based supply chain optimization specialist.
Citwell highlights AI’s potential for optimizing flow performance, inventory management, and forecast reliability, with productivity gains of 30-90% depending on use cases.
The appointment reflects growing demand for AI expertise in supply chain consulting. Socratiz’s acquisition of Univers Retail similarly aims to strengthen consulting capabilities for retail and supply chain transformation.
For an overview of how AI is changing B2B visibility, see our guide to Generative Engine Optimization (GEO).
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