Well known in France as one of the pioneers in implementing the DDMRP (Demand Driven Material Requirements Planning) methodology within companies, Demand Driven Technologies (DD Tech) has just been acquired by its US counterpart Algo, founded in 2016 in the Detroit area.
Algo offers a SaaS platform designed to help manufacturers and retailers anticipate demand, optimize inventory levels, and align planning and execution with real operational conditions, relying heavily on AI, workflow automation, and RPA technologies. At the end of last year, Algo also launched its DFS (Demand Forecasting Services) offering, which can integrate with any ERP system to provide reliable forecasting data with a very short implementation time (90 days).
For its part, DD Tech, which opened its first European office in Bordeaux in 2020 under the leadership of Bernard Milian, structured its offering four years ago around a complete, cloud-based integrated planning suite called Intuiflow.
Functional complementarity
“The future belongs to adaptive supply chains. With Algo and Intuiflow combined, we now have a connected planning and execution system that links demand, materials, production, and inventory based on real customer needs — with AI guiding decisions where they matter most,” said Amjad Hussain, founder of Algo.
Erik Bush, CEO and co-founder of Demand Driven Technologies, also emphasized the functional complementarity of the two solutions:
“Intuiflow was designed to help companies anchor their operations to real customer consumption. Combined with Algo’s demand intelligence, we will give planners a clearer view of demand and a more reliable way to turn those insights into action.”
Financial terms of the deal were not disclosed. It should be noted that Algo closed a $20 million funding round two years ago, specifically intended to support this type of external growth strategy. The company claims more than 150 customers, including major names such as Walmart and Microsoft.
DD Tech, for its part, counts more than 130 companies in its customer portfolio, including Hutchinson, Pierre Fabre Dermo Cosmétique, Figeac Aéro, and Mettler Toledo.
